On July 21, an enormous box of treats appeared near Toyosu’s Magic Beach in Tokyo. Check out the official footage of the event below.
This event was part of Ezaki Glico Company’s "Pretz Happy Catcher Campaign” to promote it’s popular Pretz pretzel stick snacks. Participants were strapped into a harness attached to a crane arm and then lowered into the huge box of treats to grab as many as they could. It looks really fun!
This human crane game was a one-day-only event, but from Tuesday, Aug. 4 to Monday, Nov. 30 Pretz is putting on a present campaign on their official site featuring an online Pretz crane game 1. To learn more, head to the Pretz Happy Catcher Campaign site!
^1^ Campaign limited to those residing in Japan.