Undercover Pop-Up Store Opens on 3rd Floor of the Isetan Flagship Store in Shinjuku

From April 24-30, a pop-up store for the brand Undercover was opened on the third floor of Isetan Shinjuku. Seven styles from SueUndercover were pre-sold in addition to the revival of popular collaboration items from 2007 and 2009 as part of “Undercover x Hello Kitty.” New collaboration items such as T-shirts and tote bags that feature Patty and Jimmy, My Melody, and Little Twin Stars (Kikilala) were also pre-sold.

SueUndercover will debut during the 2013-14 AW season along with JohnUndercover as Undercover’s second lines for women and men, respectively. Items from the new lines will be introduced in other stores beginning this August.

Source:
http://en.fashion-headline.com/article/2013/04/22/775.html