Shopping Guide
On May 5, 2013, Tokyo Otaku Mode (TOM) and MTV Japan announced that TOM and MTV 81, MTV Japan’s English language digital platform, will begin syndicating news content. Through this joint news syndication, which signals a first of such content collaboration for both platforms, TOM will provide the latest music entertainment news to its worldwide otaku content subscribers, and MTV 81 will gain access to the increasing population of Japanese otaku culture fans.
By adding the value of music entertainment from MTV 81 to its content, TOM plans to respond to the growing need for Japanese pop culture news and increase subscriber satisfaction. TOM has attracted numerous otaku culture fans worldwide by offering a wide range of rich otaku entertainment news on its official Facebook page, as well as on its website, Tokyo Otaku Mode β. As a leading Japanese entertainment media platform, TOM will continue working with corporations and artists around the world to create an innovative edge in the global entertainment marketplace.
MTV 81 will receive selected feeds of current otaku entertainment news content, which TOM updates daily on http://otakumode.com/news. This will enable MTV 81 to provide its audience the opportunity to get in touch with Japan’s latest otaku culture and entertainment scene, which is in line with MTV 81’s vision to create a bridge between Japanese pop culture and the global entertainment scene by utilizing MTV’s international network, and establish new alliances that will enrich its content.
In recent years, the music industry has become significantly important in the otaku culture and entertainment community. Japanese pop music has been introduced to worldwide otaku fans through Japanese anime songs, which are often produced and/ or performed by popular Japanese musicians.
Many Japanese musicians have been invited to perform at Japanese anime exhibitions and conventions around the world. Likewise, many voice stars have appeared on stage to perform their original songs for live audiences. Also, the development of the singing voice synthesis software “Vocaloid” has inspired the creation of various popular virtual singing characters, such as Hatsune Miku, and the exploration of new horizons in the otaku music entertainment world. In many ways, Japanese otaku culture has become a gateway to the Japanese music entertainment scene, and many otaku enthusiasts from around the world are now more familiar with Japanese pop music because of this.
