Shopping Guide
 Redo has gathered a lot of attention, even within the music buisness. Why all the hype?)
The release of Evangelion: 3.0 You Can (Not) Redo has gathered a lot of attention, even within the music buisness. Why all the hype? It’s because the theme song, “Sakura Nagashi” by Hikaru Utada. The song’s digital release coincided with the movies release and quickly surpassed 250,000 downloads.
Now, the song has become an even hotter topic since the release of a video clip. The music video was available only for three days on YouTube from Nov. 17-19 and accumulated more than 3.5 million views. The video clip is now viewable on Utada’s special site for the video. Naomi Kawase, who won the Grand Prix at the Cannes Film Festival, directed the video. There’s no doubt that the video’s beauty has contributed to its success.
A DVD of the music video is planned to release on Dec. 26, 2012. The first edition will include an Eva poster specially created by character designer Yoshiyuki Sadamoto. Evangelion and Utada fans alike should definitely purchase the first edition before it’s gone!
Official site for “Sakura Nagashi”:
http://www.sakuranagashi.jp/top_e.php
This article contains translated excerpts from:
http://blog.excite.co.jp/exanime/19281176 (Japanese)