Moe Virtual Idol Shichihain Mayuse Created as Bus Guide for Okayama Prefecture PR Campaign

Ryobi Group, a company that runs tour buses, has created a virtual, moe bus guide named Shichihain Mayuse.

Shichihain Mayuse is an original character who will be used by Ryobi Group in a number of ways, including being active in their PR department, working as a bus guide on their tour buses through being shown on a monitor, and doing PR for the Okayama prefecture. At her welcoming ceremony on March 8, she was shown dancing and singing. Ryobi Group is aiming to make her a virtual idol similar to Hatsune Miku.

On the official site for Shichihain Mayuse, a simple profile and illustrations can be seen. As expected from being a moe PR character for Okayama, her favorite foods are peach and grapes, which are both noted products of the prefecture. More information is planned to release on the site, including Mayuse’s work schedule, a staff blog, important news regarding Mayuse’s secrets, and more.

Shichihain Mayuse’s Official Site:
http://shichihain.com/ (Japanese)

Source:
http://nlab.itmedia.co.jp/nl/articles/1303/12/news143.html (Japanese)

© 2013 Shichihain Mayuse. All rights reserved.