The song “Sakura Nagashi” by Hikaru Utada, the theme song to Evangelion: 3.0 You Can (Not) Redo, was digitally released Saturday, Nov. 17, 2012. Hikaru reached a new record with the song. Only 2 hours and 50 minutes after its release on iTunes, the song reached #1 on iTunes’ top song chart. Also on the same day, it reached #1 on the Recochoku Daily Single chart. Within two days after its release, the song achieved a total of 100,000 downloads from iTunes and Recochoku. Furthermore, the video for the song was uploaded to Utada's YouTube channel and remained there for three days before being replaced by a shortened version; the clip garnered over two million views in two days. This is another record for Hikaru Utada. The music video is a collaboration with Naomi Kawase, winner of the Cannes International Film Festival Grand Prix, which has made it even more popular!
Through the special site for the song, it gathered over 10,000 tweets and approached 1,000 comments on YouTube. The song has gained recognition both in Japan and other countries. The full clip for the music video became available digitally on Nov. 28 and a DVD single is planned to release on Dec. 26 for 1,100 yen (tax included). The first edition DVDs will include a Sakura Nagashi B2 poster drawn by Yoshiyuki Sadamoto.
Sakura Nagashi special site: www.sakuranagashi.jp
This article contains translated excerpts from http://blog.excite.co.jp/exanime/19234414/ (Japanese).