Shopping Guide
Our History
Get caught up on the past 12 years!2011
March 24, 2011
Facebook Page Launched
Tokyo Otaku Mode started out as a simple Facebook page.
These are the original 6 logo designs we were debating between.
August 2011
1 Million Likes!
A mere 5 months later, our Facebook page reached one million likes!
Wow. We sure weren’t expecting that!
December 2011
2 Million Likes!
2012
April 10, 2012
Tokyo Otaku Mode Inc. is Established!
About one year after the launch of our Facebook page, we registered to become an established company!
July 2012
5 Million Likes and Growing!
March 24, 2012
Japan Expo 2012
Our very first event was Japan Expo, a convention for Japanese pop culture in Paris, France.
The TOM Shop didn’t exist yet at this point, and we printed the TOM logo on can badges and handkerchiefs to bring to the event.
Our “booth” was just a table. Half a table, actually.
2013
January 2013
10 Million Likes!
Our Facebook page hit the big 10 million mark!
This collaborative video was created in celebration, featuring artwork by Japanese illustrator John Hathway (JH Science) and music by artist Kz from the group Livetune.
April 2013
News Website Launched!
With 10 million likes, Tokyo Otaku Mode became the largest Facebook page for otaku culture.
At this point, we launched the official TOM news website.
July 2013
BEAMS Collaboration
We collaborated with famous Japanese clothing brand, BEAMS, releasing a line of Tokyo Otaku Mode T-shirts, mugs, and a variety of merchandise featuring artwork by TOM Special Creators.
The staircase at the BEAMS store lined with Special Creator artwork.
TOM Special Creator tote bags and phone cases.
July 2013
Anime Expo 2013
Our very first year at Anime Expo!
September 2013
TOM Shop Launched!
The birth of the TOM Shop!
This is where the TOM shopping experience you know and love all started.
September 2013
Tokyo Game Show 2013
We tie up with Tokyo Game Show, running an International Lounge where attendees from overseas can chill out, look at art, and get their questions answered.
We also hosted a live-painting panel featuring Japanese illustrator and designer redjuice, best known for the original character designs for Guilty Crown.
October 2013
New York Comic Con 2013
Our first year hosting a booth at New York Comic Con!
2014
January 2014
Alpacasso Enters the TOM Shop
The memorable month when the explosively popular and adorable alpaca plushies, known as Alpacasso, were first sold on the TOM Shop!
We didn’t have a warehouse yet, or even a real office for that matter, and our friend’s basement was turning into an avalanche of merchandise…
May 2014
Hatsune Miku Expo 2014
We had the honor of participating in Hatsune Miku Expo in Indonesia as a media partner!
July 2014
Our 3rd Time at Japan Expo
Compared to the half table at our first Japan Expo, in 2014 we had an official industry booth, complete with an art gallery, rows of merchandise, and a proper register.
Two short years sure made a big difference!
2015
February 2015
Our Very Own Japan Warehouse!
We finally moved from rented storage space to our very own warehouse in Japan!
The TOM Team came together to assist the move and build our new warehouse together.
Imagine a “factory” where happiness is born and then delivered to fans around the world.
That is the concept upon which our Japan warehouse was built. To this day, our warehouse is referred to as “factory” within the TOM Team.
Another Fun Fact: Our warehouse shares the same subway stop as Tokyo Disneyland!
September 2015
Tokyo Game Show Live Streaming
In 2015 we hosted a Live Stream Hut smack in the middle of Tokyo Game Show, streaming content straight from the event to viewers around the world.
October 2015
The Birth of TOMpacasso
Our very own Alpacasso was born! TOMpacasso has been bringing fans around the world rainbows of joy since then.
2016
May 2016
One Punch Man at AX 2016
We came a long way since our first Anime Expo.
Check out our gleaming booth and glistening display cases.
This was also the year we offered the new One Punch Man Saitama figure, available first exclusively from TOM!
September 2016
Animaga Expo 2016 × Tokyo Otaku Mode
4 years ago, at our first event, we hosted half of a table.
In 2016, we co-hosted Animaga Expo in Melborne, Australia.
September 2016
TOM Projects Launched!
Your dream is our dream.
We launched TOM Projects, a crowdfunding platform where fans can communicate with project owners to develop the products of their dreams together.
© khara
October 2016
ANI:ME in Abu Dhabi
We hosted a booth at anime convention ANI:ME in Abu Dhabi, and we brought the super-jumbo Rainbow Alpacasso with us, too!
2017
February 2017
Our very first figure: Holo
© 支倉凍砂/アスキー・メディアワークス/「狼と香辛料II」製作委員会
We were proud to have created our very first figure: a wedding dress version of Holo from Spice and Wolf!
We hosted an industry booth at Wonder Festival (the world’s largest figure exhibition) for the very first time, and opened pre-orders for Holo!
March 2017
TOM Goes Premium
At last, we have crafted the supreme TOM experience.
Premium Members can enjoy otaku life on a whole new level, with exclusive content, discounts, rewards and more!
July 2017
TOM and Sword Art Online at AX 2017
Continuing from 2016, we once again held a booth at Anime Expo. This year, we had on display TOM original Sword Art Online products along, of course, with the popular TOMpacasso. We were also giving out free Pocky, and we gave way over 25,000!
July 2017
Facebook Likes Surpass 20 Million!
Thanks to everyone’s support, we surpassed 20 million likes on our Facebook page. We will continue curating fun otaku content for our Facebook page.
September 2017
Our Fifth Live Stream at Tokyo Game Show!
Official partners of the event once again this year, we held a live stream for the fifth consecutive year. The stream featured guests including video game creators and popular streamers and brought TGS to the world.
November 2017
Our First Time at Anime NYC
We had a booth for the first time at Anime NYC, one of the US’s biggest anime events. With help from local students who volunteered, we were able to meet many fans of Japanese anime.
2018
March 2018
Pre-Orders Start for Kizuna AI 1/7 Scale Figure
©Kizuna AI
Virtual YouTuber Kizuna AI is taking countless media by storm, and we planned and sold her very first scale figure. Due to its popularity, it will be re-released in 2019!
April 2018
Sales Begin for Ninja-kun Plushie
We released a plushie of the adorable Ninja-kun that run all over the TOM warehouse. It’s a mystery how they became a plushie.
July 2018
AX 2018
This year, our booth focused mainly on virtual YouTubers Kizuna AI and Siro, and reaffirmed their popularity not just in Japan but worldwide.
September 2018
TGS 2018
At this year’s live stream from TGS we invited a wide range of guests from video game creators to animators and voice actors.
November 2018
Pre-Orders Begin for Dennou Shoujo Siro 1/7 Scale Figure
©Siro Channel
In November we began accepting pre-orders for the Dennou Shoujo Siro 1/7 Scale Figure, which will be released in June 2019. This is our fourth original figure. The figure also comes with a TOM-exclusive bonus “smug” face!
November 2018
Animate Girls Festival
We had our first booth at Animate Girls Festival, an event hosted by Japan’s largest anime goods retailer, Animate. At our booth we had original Attack on Titan and Bungo Stray Dogs goods for sale.
2019
March 2019
Short Film “Tokyo Otaku Mode’s ‘Suki’” is Released
We produced and released a short film with the concept of showing how we treasure everyone’s feeling of love, “suki,” that makes us want to spread happiness around the world. (Click here for video)
April 2019
We held a T-shirt contest for TOM WEEK!
To celebrate our 7th anniversary, we held a T-shirt contest. The rule was that the TOM logo had to be used, and user qosic won the grand prize with a design that featured a series of adorable Ninja-kuns working at TOM! Congratulations! Thank you for the wonderful design!
July 2019
At Anime Expo 2019, TOM held its first-ever panel!
At Anime Expo 2019, TOM held its first industry panel. Lots of people attended the panel, which featured a special talk show between TOM staff members and special guests, as well as a giveaway of amazing prizes. It became a precious memory for us.
November 2019
TOM’s first brick-and-mortar shop, Tokyo Otaku Mode TOKYO, opened!
The 6th floor of Shibuya PARCO is called CYBERSPACE SHIBUYA, and in that space, TOM’s first brick-and-mortar shop opened! Tokyo Otaku Mode TOKYO is a shop that treasures the feeling of “suki” and features many special pop-up collaborations and original merchandise for anime, manga, and video game titles. Please check it out if you find yourself in Tokyo! (Click here for store details)
* The store closed on January 30, 2022, due to the expiration of the short- term leasing contract.
2020
March 2020
TOM's first ever Figure Photo Contest!
We started accepting entries for our first big Figure Photo Contest in March 2020. We were so amazed and touched by all the fun, creative & passionate submissions that we knew we definitely had to host more contests like this again in the future!
(Click here to check out our latest Figure Photo Contest)
July 2020
We Start Offering Monthly Giveaways!
We started offering giveaways exclusive to TOM members, where fans have the chance to win gorgeous figures or TOM points every month. Check out all of our current giveaways, including the Monthly Giveaway, on this page!
(https://otakumode.com/shop/giveaways)
2021
March 2021
TOM News Launches a Weekly Figure Roundup
In it, we introduce the figures that have become available for preorder during the previous week. Make sure you check it out!
(https://otakumode.com/news?q=weekly%20figure%20roundup)
August 2021
The Hatsune Miku: LAM Rock Singer Ver. 1/7 Scale Figure Produced by TOM Goes Up for Preorder
© Crypton Future Media, INC. www.piapro.net
Art by LAM © Crypton Future Media, INC. www.piapro.net
Famous illustrator LAM drew a rock-styled Hatsune Miku holding a guitar, and we turned that illustration into a figure.
(Hatsune Miku: LAM Rock Singer Ver. 1/7 Scale Figure)
2022
March 2022
Factory, TOM’s Warehouse, Gets Revamped to a New Location
TOM’s prided Factory moved to an even larger warehouse. We are now shipping our items from there to our fans all around the world.
April 2022
Tokyo Otaku Mode Tenth Anniversary
We reached our tenth anniversary. We are thankful to our fans and partners for being the reason we made it all the way here. Thank you so much! We’ll continue making the world a happier place thanks to the power of Otaku-ness, so please keep your eyes on us.
April 2022
Fan Voting Added to Our Figure Photo Contest!
Starting from the fifth Figure Photo Contest, we added the Fan Voting Winners category, which is voted for by the users.
(https://otakumode.com/shop/pickup/figure_photo_contest_portal)
2023
April 2023
Suki100, a Question Project Aimed at Gathering All the Suki (Love) of Our Fans Worldwide, Launched!
#SUKI100 is a question project original to TOM, part of its mission to support the “suki” (love) of all Otakus around the world. You can share the URL of the results page, so enjoy using it as a profile page.
#SUKI100 will start on April 12. Look forward to it!
