Pikachu Merchandise

“Pika-pikachu~”
Pikachu might have begun his journey has Ash Ketchum’s first Pokémon companion, but his popularity has catapulted him to become the very face of the franchise! Recognizable worldwide even by those who know next to nothing about Pokémon, Pikachu is now one of the most beloved mascots of Nintendo.

Listed as #025 in the National Pokédex, Pikachu is an Electric-type Mouse Pokémon. He was less than fond of Ash when they were first paired together, but through a series of exciting and dangerous events, the two formed a bond that has only gotten stronger over the years.