Hit Magazine Bonus Item “Attack on Titan Face Pack” Becomes Commercial Product!

Isshin Do Honpo will release on July 24 a collaboration with the popular manga Attack on Titan titled “Attack on Titan Face Pack.”

The “Attack on Titan Face Pack” became a craze when it was included as a bonus in the April 2015 issue of beauty magazine Voce published by Kodansha. Because of the considerably large reaction from fans, it has been confirmed that the product will be released in stores.

The face packs come in two models: Colossal Titan and Female Titan. The unique masks allow you to become a Titan while beautifying your skin. A “Marvel Face Pack” designed after the movie Avengers: Age of Ultron will also be released on the same day.

Each pack costs 900 yen and comes with two masks. They will be sold at all Tokyu Hands stores, in Haneda Airport, and online.

Under the concept of being a “brand that introduces to the world the look that represents Japan,” Isshin Do Honpo’s designer face pack series has up till now collaborated with works from a variety of genres to create face packs for kabuki, Shiki Theatre Company’s Cats, and *JoJo’s Bizarre Adventure, among others. Approximately 1.1 million packs have been sold in the popular series.



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Source: Otakuma Keizai Shimbun

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