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My Melody kabe-dons for real! The popular character undergoes new challenges for her 40th anniversary
As Sanrio’s popular character My Melody is celebrating her 40th birthday, it’s been decided she’ll be facing a whole new set of challenges. The “My Melody 40 Challenge Campaign” commemorative project has begun.
As part of the project, the My Melody we all know will challenge herself in various skills to try and overturn the image she’s had up to now. The “Challenge My Melody” website is already open, and My Melody has already shown us some unexpected sides of herself, like kabe-don (forcefully slamming your hand against the wall to stop someone leaving) and kabuki.
This project began thanks to 40-year-old birthday girl My Melody’s wishes: “To become better friends with everyone, I’d like to challenge myself to do various things!”mOther than kabuki and kabe-don, videos of My Melody challenging herself in 24 types of skills including “Tataite, Kabutte, Jankenpon” (Japanese Rock, Paper, Scissors) have been uploaded. Now you can enjoy a very different My Melody!
Not only video, but an event where you can observe My Melody’s challenges in the flesh will be held too. On each Saturday in May (except for May 2) “Challenge! My Melody - Nama Challenge!” (Challenge! My Melody Raw Challenge) will be performed at Sanrio Puroland.
At this event, My Melody will face four types of skill challenges in front of fans’ eyes. On May 9 she’ll try shoulder massages, on the 16th she’ll be attempting portraits, and the 23rd is kabe-don, and the 30th is “Tataite, Kabutte, Jankenpon.” Each day, 40 people (first come, first served) will have the opportunity to take a challenge with My Melody.
Also, the most popular challenge from among the videos posted on the official campaign website will be unveiled at Puroland on June 20 as “My Melody’s Tokui Waza” (My Melody’s Signature Move”). Which skill will become My Melody’s “signature move” will be decided by a fan vote.
It really seems like a fitting special campaign for the approaching 40th anniversary. There’s the cute My Melody of course, but also the never to be seen again unexpected sides too!
Source: animeanime
Source article written by Shigeyoshi Okimoto
