Shopping Guide
“EVANGELION STORE TOKYO-01,” located in Harajuku, held a promotional event for White Day during the month of March and featured Rei, Asuka and Mari, three characters from the manga.
The event was held from March 1 (Fri.) to 31 (Sun.) and the store was decorated with illustration panels of the female characters Rei, Asuka and Mari, with illustrations by artist Yoshiyuki Sadamoto and others. In addition to the selling of limited edition items, postcards with illustrations of the three characters were provided as gifts to customers.
During the event, customers who purchased over 1,000 yen (incl. tax) of foods (except for small toys sold with foods) at the store were given one postcard specially designed for White Day. Only one postcard per customer was given out and distribution stopped once all the limited postcards were handed out.
Also, limited collaboration items with the semi-order store “EVA CUSTOM,” where one can buy customized Eva goods, were sold in-store. T-shirts, tote bags and iPhone4/4S and iPhone5 cases with prints of Rei, Asuka and Mari were available, each in two colors. T-shirts were priced at 4,935 yen, tote bags at 3,465 yen and iPhone cases at 3,990 yen. All prices were tax inclusive.
The illustrations used for each item were created by animator Hidenori Matsubara to commemorate the store’s first anniversary. Matsubara once served as director of the new movie version of EVANGELION. His illustrations of the characters are very popular and the limited items are highly recommended to fans.
EVANGELION: 3.0 YOU CAN (NOT) REDO released in Nov. 2012 and was a big hit with a box-office revenue exceeding five billion yen. Some movie theaters are still screening the movie, and Blu-ray & DVD versions will be released on April 24 (Wed.). EVANGELION has not lost its luster and its popularity is still increasing.
EVANGELION STORE TOKYO 01:
http://www.evastore.jp/real/tokyo01/index.html
EVA CUSTOM:
http://evacustom.jp/ (Japanese)
