This Year's Trend is Itaita!? The Beautiful Characters Gracing the Slopes Are Drawing Eyes

This Year's Trend is Itaita!? The Beautiful Characters Gracing the Slopes Are Drawing Eyes 0

With the previously introduced Itachari (bicycles), Itasha (automobiles), Ita-PCs, and Ita-curtains, the ways in which anime and manga characters can become a part of people's daily lives seems limitless. This isn't surprising, given that for the fans who treasure their favorite characters, calling them "my bride," it's a common sentiment to always want to be with these darling wives.

Snow-covered mountains are no exception. Snowboarders and skiers sporting Ita-snowboards and Ita-skis (nicknamed Itaita or Ita-boards) decked out in character images have been drawing attention in Japan recently.

Founded with the goal of spreading and expanding Itaita, the Japan Ita Board & Ski Association (JIBA) holds an official gathering every year on the slopes to foster communication between fellow fans. It's not just the intensely bold snowboards that are drawing looks, many participants also dress in cosplay, creating something a bit itai (painful) to the eyes of the regular visitors.

However, those fans sliding down the slopes with their "brides" are indifferent to the cold of both the snow-covered mountain and the stares. Showing off high jumps and doing awesome slides down rails, they've come up with numerous showy tricks to get rid of the stereotype that liking anime means staying indoors.

For those of you who have not yet tried winter sports, why not make your debut decorating the slopes with a snowboard turned canvas featuring your favorite character?

JIBA Official Blog:
http://itaita.anime-life.com/ (Japanese)

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