Shopping Guide
The popularity of an anime is usually achieved through TV, movies, and OVA. However, a unique anime that is distributed for free online has bucked this trend and surpassed one million views.
Kyousogiga is an original anime created by Banpresto and Toei Animation. Every episode is distributed online for free. This work uses a fresh business model that is first concerned with raising the degree of familiarity of the work and then developing it and the business into other areas. The work has reached a level that wasn’t thought possible for a free anime, and its record one million views is evidence of this.
It seems that the level of popularity of the anime and its characters will be used to expand the work into the merchandise world.
Kyousogiga Official Site:
http://www.kyousogiga.com/ (Japanese)
Source:
http://animeanime.jp/article/2013/01/25/12785.html (Japanese)
