To coincide with the release of Evangelion: 3.0 You Can (Not) Redo, the department store Marui began its limited campaign targeted at working adults, called “Working Adults: Misato and Kaji’s Instrumentality Project”, on November 15.
About the Campaign
■ Campaign Title: Working Adults: Misato and Kaji’s Instrumentality Project
■ Campaign Period: 11/15 - 12/30/2012
■ Participating Stores: Marui Shinjuku, Marui City Ikebukuro, Marui Tokyo, Marui Namba, as
well as Marui’s online store Marui Web Channel
■ Campaign Mascot Characters: Marui One Shinjuku began implementing tie-up campaigns
nine years ago and the number of participating stores has increased for this Evangelion
tie-up campaign. The actively working adults from the Evangelion series, Katsurugi Misato
and Kaji Ryoji, were chosen as the campaign’s mascot characters.
■ Campaign Items: At Marui locations that sell shoes, shoes recommended for working adults like Misato and Kaji will be featured. A clear file folder featuring an exclusive illustration and stickers were prepared as free gifts. A special shop selling Evangelion goods will also be opening for a limited time. Here you can find Evangelion goods that you can’t currently buy anywhere else. You can also buy Evangelion goods on Marui’s online store. An exclusive gift campaign is also scheduled for the site.
More information about the campaign: http://www.0101maruigroup.co.jp/pdf/settlement/12_1113/12_1113_1.pdf (Japanese)
This article contains translated excerpts from http://prtimes.jp/main/html/rd/p/000000055.000003860.html (Japanese).






