She's cute. I expected it to be a lot smaller than it is but I've never had a cupoche before. She's almost as tall as my Madoka figmas! Not sure why they made it vinyl though, or whatever it is, but either way it's cute and the magnet base is a good idea (particularly because it's fairly heavy). Probably won't buy the other girls because it's so big but it's worth it if you like Madoka and have the space.