限定 (gentei) means limited in Japanese, and it's most commonly used in the context of advertising for products, sales, and promotions. You've probably seen a scene in anime where the character is super excited for a new dessert flavor that's only available for a limited time, or some similar variation. That's because 限定 (gentei) items and deals are extremely common and popular in Japan!
数量限定 (suuryou gentei) - limited quantity
期間限定 (kikan gentei) - limited time
地域限定 (chiiki gentei) - region limited
女性限定 (josei gentei) - girls only
Here on the TOM Shop, in celebration of Hatsune Miku's 10th Anniversary tons of Miku items have 10X the TOM Points until the end of September! Take advantage of this 期間限定 (kikan gentei) promotion in combination with the various exclusive Miku items that are being released one after another! 🎵🌟