Hestia from DanMachi is a rare character who has quickly become one of the most recognizable characters in anime and manga fandom. There’s no denying her captivating charms that innumerable anime girls strive for, but what else is it that makes her so popular? Is it her chemistry with main character Bell? Her self-sacrificing nature? Her energetic, kind, and slightly childish personality?

Who are we kidding. It’s definitely “The String”! That familiar blue ribbon that supports her sizable assets has become not only a defining staple of Hestia’s but an innovative trend in the world of fashion and cosplay as well. It’s even responsible for the viral Twitter hashtag "#例の紐" (“#ThatString”) that’s led to countless humorous images from fans trying to replicate it, as well as created a fad in Japan of woman wearing blue ribbons under their breasts that overseas media has dubbed the “weirdest craze ever” even for Japan.

But whatever the reason may be, there’s no denying that Hestia has reached the hallowed halls of being one of the most popular anime characters of all time. So there’s no way we couldn’t have her as our Character of the Week!

In celebration, we’ve put together our favorite Hestia products below all in one place, so now’s your chance to experience the “Hestia Factor” that’s made DanMachi such a standout hit! (Oh, and we forgot to mention that Hestia has a jealous side too, so don’t keep her waiting too long!)