Shopping Guide
SEGA will open「SEGA 65th THE LIMITED SHOP」at “Park in Park” on the first floor of MIYASHITA PARK in Shibuya on May 21, 2026. The shop will celebrate SEGA’s treasured history with exclusive anniversary merchandise and collaborational goods focusing on the various IPs that SEGA has produced. These goods were specifically designed for this event, and they will first appear at「SEGA 65th THE LIMITED SHOP」, which runs through May 28, 2026.
SEGA’s IPs have crossed cultural borders and have become more than just video games in the eyes of many. Furthermore, collaborative art and designs from artists will be showcased around the shop to create the shop’s atmospheric "experience", meshing culture and video games.
65th Anniversary Items
From clothing apparel to smaller merchandise, 40 types of limited edition items will be available to purchase. The merchandise lineup will feature designs from SEGA’s IP, including items developed from new design perspectives.
Artist Collaborations
The event aims to connect culture and video games through an extensive collaboration with artists, each who will add their own unique perspective on SEGA’s iconic IP. There are 11 types of limited, collaborative products in total, ranging from apparel to other various goods. In addition, a number of collaborative artwork, created specifically for「SEGA 65th THE LIMITED SHOP」, will be on display.
Atmosphere & Experience
「SEGA 65th THE LIMITED SHOP」is planned and produced in partnership with Anique Inc.
About Anique Inc.
Established in 2019, Anique is a company engaged in the planning and production of projects utilizing anime and game IP. For this event, the company has participated as a planning and development partner, contributing to the maximization of the content’s value.
Collaboration Artists Introduction
Ochiai Shohei
ARTIST
Born in Omiya, Saitama. Graduated from Tama Art University Product Design Department. His art is known for its unpredictable form and shape, along with his signature line work and font design. In 2022, he contributed works to the launch lineup of JOOPITER, a digital auction house run by Pharrell Williams.
SHINKNOWNSUKE
GRAPHIC DESIGNER / ARTIST
Tokyo-based artist and graphic designer. He started his career as an artist in earnest after the solo exhibition held in LA in 2017. He is expressing a slightly twisted sense of humor and a pop-inspired worldview through digital graphics and drawings. In addition to collaborating with domestic and international brands, he is also active in multiple units formed with other artists.
Nukeme
Nukeme was born in Okayama Prefecture in 1986. Alongside work in fashion and advertising, the artist is also actively engaged in creating works that incorporate technology. For this project, the artist created a collaborative piece featuring signature his “glitch” technique. This is done by intentionally rewriting a computerized sewing machine’s binary and causing the needle’s movement to “glitch”. A “glitch” refers to the corruption of data or equipment itself, or to a state in which damaged data remains reproducible. By deliberately corrupting data before output, familiar images and logos trigger a perceptual “bug” in the viewer’s recognition.
BOKUNOU
ARTIST
A Japan-based multidisciplinary artist. With roots in comedy, the artist works across multiple fields including music, contemporary art, and fashion.
LUGOSIS & STRATO
ARTISTS
LUGOSIS & STRATO are twins who were born in Italy. They spent a long time together from a young age and have an inseparable bond. They began drawing early in life and got into graffiti when they were students. When they were older, they gave each other tattoos. They realized through these experiences the various forms of media they could use to express their art. While now they mainly work separately, they will reunite in collaboration again for this event.
「SEGA 65th THE LIMITED SHOP」- Overview
Name
「SEGA 65th THE LIMITED SHOP」
Date
May 21, 2026 ～ May 28, 2026
Venue
“Park in Park” MIYASHITA PARK 1F
Address
Jingumae 6-20-10
Shibuya, Tokyo 150-0001
Business Hours
11:00 AM ～ 9:00 PM (Tentative)
※ Business hours for the last day, May 28th, will be from 11:00 AM to 6:00 PM
Official Website
SEGA 65th THE LIMITED SHOP
Event Partners
SEGA CORPORATION
Anique Inc.
©SEGA
