[J-Fashion] Fall in Love with New Cuteness from KOKOkim!

Welcome back to our Japanese fashion blog! It’s that time of year when many popular brands are unveiling their new collections. And when we went to see the KOKOkim collection, we almost drowned in sheer cuteness! The exhibition covered a wide range of items that will be released by September. But you could see quite a few of them on the TOM Premium Shop much sooner than that!


The KOKOkim sign and the first dress on display set the perfect mood, inviting us into a ultra-kawaii and stylish world awash in shades of pink and lavender. As for the much darker-looking clothes (and skulls!?) glimpsed at the very back of the photo... well, that’s a story for another day.


Too many cute details to count! How many hearts and ribbons can you find on this one dress?


One of KOKOkim’s perennially popular patterns is a design known as “Fall in Chocolate.” Can you spot it peeking out from among the clothing on this rack? It’s one of our favorite patterns, too--super-detailed, and with a very strong sweet lolita influence. It also comes in several different color schemes. We can’t wait to begin offering items from the Fall in Chocolate series on TOM!


The two cute girls you see in the foreground are gracing the cover of the latest KOKOkim catalog. Kimura U, the inspiration for the KOKOkim brand, is a big fan of anime and manga herself! In fact, KOKOkim is all about creating a totally unique line of garments that merge Harajuku-style fashion with the ultra-cuteness of moe anime.


An entire table full of amazing accessories! We were especially taken with the heart chokers (seen in the lower left corner), which achieve the optimal balance of edgy and sweet.


Another item we just couldn’t stop looking at was this amazing candy-shaped purse. It has a sturdy structure despite its novel design, making it usable even on a daily basis. An accessory this striking could liven up any outfit!

We could show you much more, but for now, let’s just say that you can expect to see a lot of KOKOkim items coming to the TOM Premium Shop in the near future. Stay tuned! Meanwhile, you can check out our latest J-Fashion special feature for more style inspiration.

Thanks for reading, and see you again soon!

By Dreamy MIDORI & Sarappe

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