“Attack on Titan” Ferrari Appears in Akihabara Along with a “Miniature” Colossal Titan!

The 40 million yen Ferrari was covered with "Attack on Titan" illustrations.

On July 17, a Ferrari decorated with illustrations of characters from the anime series Attack on Titan, which began broadcasting in April, was displayed on the street in front of Akiba Drug & Cafe. The car was a Ferrari 458 Spider, valued at 40 million yen (approximately $400,000).

The Attack on Titan Ferrari was part of a publicity event for the series' first Blu-ray disc release and the next day opening of Akiba Drug & Cafe. The chief advertiser was a somewhat less intimidating 1.8 meter version of the Colossal Titan. Both the Ferrari and the tiny titan appeared suddenly in Akihabara and put all their effort into the PR event.

After the photo session, he handed out postcards to the press gathered there, fulfilling his duty as chief advertiser.
Aggressive, but well mannered. It's PR, Japanese style

The Blu-ray disc which went on sale July 17 includes a 65-page never-before-seen "Volume 0" Attack on Titan manga. Also included are items with illustrations by character designer Kyoji Asano. These include an illustrated card with the ending sequence, three-part folded disc case, and a 12-page special booklet. Furthermore the disc includes a special feature titled "Attack on Titan Chimi-Kyara Theater: Fly Away Reserve Corps" as well as the series' opening sequence without the credits. It's a must-have for all die-hard Attack on Titan fans. The Blu-ray is 6,300 yen and the DVD version is 5,250 yen (both prices include tax).

Attack on Titan Official Site

© Hajime Isayama, Kodansha Ltd. / Attack on Titan Production Committee

This is a Tokyo Otaku Mode original article.

What's this?
What's this?
Could it be...?
Could it be...?
It's the Colossal Titan!
It's the Colossal Titan!
But, he's not scary. He's actually a bit friendly.
But, he's not scary. He's actually a bit friendly.
The 40 million yen Ferrari was covered with "Attack on Titan" illustrations.
The 40 million yen Ferrari was covered with "Attack on Titan" illustrations.
 
 
  
  
  
  
  
  
This is the real deal.
This is the real deal.
It's really a Ferrari.
It's really a Ferrari.
A publicity event for Akiba Drug & Cafe, set to open the next day on the 18th.
A publicity event for Akiba Drug & Cafe, set to open the next day on the 18th.
I wouldn't want to encounter this guy on the street at night...
I wouldn't want to encounter this guy on the street at night...
But he's actually quite charming.
But he's actually quite charming.
Mr. Titan answers the requests of the press corps.
Mr. Titan answers the requests of the press corps.
 
 
 
 
  
  
 
 
 
 
 
 
 Um, what are you doing Mr. Titan?
 Um, what are you doing Mr. Titan?
The Titan enthusiastically handing out post cards.
The Titan enthusiastically handing out post cards.
Aggressive, but well mannered. It's PR, Japanese style
Aggressive, but well mannered. It's PR, Japanese style
We received one card.
We received one card.
The card we got from the Titan. It says: "Mr. Titan arrived at our store! He came from the other side of the wall!"
The card we got from the Titan. It says: "Mr. Titan arrived at our store! He came from the other side of the wall!"

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