We'd like to introduce the third part of “Modeling Business! The Latent Potential of the Figure Maker,” the 11th episode of the Japanese subculture TV program Japacon TV (broadcast at 12:00 a.m. Fridays via the poplar satellite channel BS Fuji). This time, the focus is on one of the leading Japanese figure manufacturers: Good Smile Company.
Good Smile Company, also known by the pet name “Gussma” and abbreviated GSC, is a company that produces figures of various anime and game characters deformed to about a 2.5 ratio between the head and body, known as Nendoroids. The Petit Nendoroid, which is half that size, has been well received amongst Nendoroid fans and has sold over 3 million units. Limited editions of anime Blu-rays and comics often come with Nendoroids, and it's a popular product that many anime fans have seen.
In an interview with the representative director of Good Smile Company, Aki Takanori, we learned that a Nendoroid can be produced in about half the time it takes to produce a regular figure. However, even if the production time is short, the process of production itself is not simple. Each item the character may have, such as a gun, is faithfully created using CAD and then deformed. This may be one of the reasons why they became very popular.
The prototype is designed with a 3D software, and the data is then rendered by a rapid prototyping machine to produce a completed prototype. If you want to see the machine executing that process, you can check the program!
This is a Tokyo Otaku Mode original article.