Shopping Guide
In the middle of April, the start of a new licensing brand between Sega, a game company well-known for series such as Sonic and Virtua Fighter, and the popular brand Galaxxxy was announced. The name of this new endeavour is Segakawaii. Since then, news on this popular game maker’s leap into the world of fashion has come to light. From April 25 to May 6, an exhibition featuring the first collaborations in this new apparel brand was held, and TOM went to investigate.
The exhibit was held at Galaxxxy in Hi-Fi, a building in the area of Tokyo that is famous worldwide for being at the cutting edge of fashion: Harajuku. When the TOM editorial team arrived, the store was overflowing with fans of both brands, and we acutely sensed everyone’s burning anticipation to see Segakawaii. The products for sale at the exhibit were themed around Sega’s previous game consoles. Items included a “Dreamcast Controller Backpack” for 13,860 yen, Dreamcast, Sega Saturn, and Mega Drive tank tops and short T-shirts for 4,725 yen each, and more. These famous machines that left a mark on the history of console gaming have been reborn using daring expressions, and it was extremely impressive to see them being utilized as fashion icons.
In addition to the new products, the inside of the store, which oozes with pop style, was decorated all over the place with Sega concept art, tickling fans’ hearts and pulling in their gaze. Even looking at the fashion section, colorful games like Fantasy Zone and Virtua Fighter seemed surprisingly right at home in the store. The new apparel items bring a slightly different and unique freshness to Sega’s former consoles.
This new collaboration between games and fashion is picking up attention the world over, and no one can take their eyes off of Segakawaii’s development. We encourage you to visit Segakawaii’s official page; you will definitely see Sega in a new light.
Segakawaii’s Official Facebook Page:
http://www.facebook.com/SegaKawaii
Galaxxxy’s Official Page:
http://www.joe-inter.co.jp/galaxxxy/
This is a Tokyo Otaku Mode original article.
