very soft, and good quality. the stitching seems very sturdy, and mimi-pyon is stuffed perfectly for hugging. a good size too. you can see some of the netting beneath the fur if you're really looking, but i don't think that affects the quality of the product at all. only issue is that a the pearls on her bow were chuffed up upon arrival, but as a whole she definitely makes up for that minor problem. i would love to buy another!