SugarOverkill is the brainchild of character designer and illustrator Michele K. The cute and dark brand's increasing popularity has turned it into a growing design studio creating characters and illustrations for a wide array of media – worldwide. A number of which have been highlighted on books, and fashioned as tattoos, apparel, accessories and more.

The name comes from two combined words, “Sugar” referring to all things sweet, cute, bright and colorful and “Overkill” meaning overdose and exaggerated. The art depicts characters that are too cute that they have gone bad…or at least their attempt to be.