Illustrator & Character Designer
I’m a self-taught and freelance doing character design and vector illustration since 2008. I especially love to draw “Dark Kawaii” and “Kawaii”art and characters.



  • Vampire Teddies

    They once were adorable and cuddly plush toys, the vampire teddies are broken and abandoned teddy bears that have come to life and now love to prey on cute little animals such as bunnies and hamsters. Each vampire teddy can only choose and live with one life partner. Depicted in this artwork are Dimitri, Victoria, and their baby Brink.

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  • Haruka and Spitzen

    Haruka is a quiet emo/goth girl while Spitzen is a "tsundere" type of character. Spitzen is known for showing his cold and hostile side towards others when he is actually kind and warm once he gets attached to you. His obsessions are chocolate chip cookies with warm milk. Haruka and Spitzen are both inseparable.

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  • Harajuku Lolita Girl Mayumi

    Mayumi is a Lolita who loves to dress up in clothes with lots of ribbons and laces. Her style is more of a Gothic nature worn in a feminine and elegant way. She can sometimes be moody and snobbish. Loves perfumes, potions, and strawberries.

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  • Harajuku Decora Girl Yuriko

    Yuriko loves to over-accessorize herself in kawaii clips and she styles herself by mix and matching different colors and patterns. She has a jolly and cheerful personality and she wants to make others smile. She loves cute trinkets, plush toys, lollipops and candy.

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  • Vintage Macaroon Party

    The Candytooth Friends are having a sweet macaroon fest, Vintage style!

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About Me


Illustrator & Character Designer

About Me:

After 5 years in the IT field as an Engineer, I took the leap and followed my original dream of becoming a full-time digital artist. Everything I have learned now has come purely from hard work, dedication and most important of all, passion. Fast forward to the present and here I am, a self-taught artist specializing in character design and vector illustration. My major sources of inspiration come from the Japanese pop culture and the Harajuku street style. My favorite thing to do is drawing cute things which have a dark side to them as well. This sprouted from my love of the Kawaii or “cute” artworks and character goods from Japan, such as Badtz Maru from Sanrio and Sentimental Circus from San-x, and also the Punk and Goth culture.

About SugarOverkill:

SugarOverkill came alive in 2008 as the brainchild of character designer Michele Liza Kaiser-Pelayre. Originally intended to be sold only on merchandise offered by Zazzle, the cute and dark brand’s increasing popularity has turned it into a growing design studio creating characters and illustrations for a wide array of media – worldwide. A number of which have been highlighted on books, and fashioned as tattoos, apparel, accessories and more.

The name comes from two combined words, “Sugar” referring to all things sweet, cute, bright and colorful and “Overkill” meaning overdose and exaggerated. The art depicts characters that are too cute that they have gone bad…or at least their attempt to be.

  • Username:SugarOverkill
  • Zodiac Sign:Sagittarius
  • Blood Type:B-
  • Genre:Illustration and Character Design
  • Age:29
  • ToolsWacom Intuos graphic tablet, Adobe Illustrator CS6

    Noteworthy Achievements:

    ・Designed products on Zazzle since 2008
    ・Top One Featured Store at Zazzle in 2009
    ・Artsprojekt member since 2010
    ・Reached "Pro Seller" status in 2011
    ・Received 20 “Today's Best Awards” for different product designs at Zazzle
    ・Works featured in Christopher Hart’s “Manga for the Beginner Kawaii” book in 2012
    ・Became one of the winners in the Threadless and Sesame Street Shirt Design Challenge in 2012
    ・Became Threadless Alumni member in 2012
    ・Art posters used and featured on the set of MTV’s Teen Wolf TV series in 2014
    ・Featured in local newspaper in June 2014