The figure is designed as I would expect but it's smaller than I was expecting, comparing it to the Hatsune Miku BiCute Bunny figure I got for a comparable price. Metallic red paint is very nice, but the ears are almost too easily lost in the packaging as well as being small and fragile. I suppose saving on plastic window box inserts is now the theme, opting for recyclable cardboard inserts. Methinks this was intended as a game prize.