Initially I was surprised at how small he is, as I thought he was a full sized, large keychain. However, I can fit this little guy in the palm of my hand, as he is only about 5 inches from the tip of his tail to the top of his fluffy little head. But his small size only adds to his charm! His fur is silky soft, and both his little feet and ears are made of a soft silky feeling felt. He'll make an excellent key chain to hang from your keys, or a companion to hang from your rear view mirror!