A tiny square candy, all individually wrapped, so great for sharing. As for the flavor, it really does taste like an umeboshi, a pickled plum; with a sweet and sour flavor, with a sort of tangy/ salty after taste. It sort of reminds me of the Mexican candies I used to eat when I was younger! My only complaint is that it's a very light flavor, lacking the intense sour/ salty taste that real pickled plums have. All in all, not bad for a $2.00 candy. I recommend buying the single package, if your a first timer and just want to try it, or if you're like me and don't eat a lot of candy.