Sailor Moon Merchandise

About Sailor Moon
“I am Sailor Moon, the champion of justice. In the name of the moon, I will right wrong and triumph over evil... and that means you!” - Sailor Moon

Sailor Moon is a Japanese magical girl/fantasy/adventure/comedy shojo manga series written and illustrated by Naoka Takeuchi and published by Kodansha. It was first serialized in Nakayoshi from 1991 to 1997. It is one of the most popular manga series of all time, having sold over 35 million copies in over 50 countries by its 20th anniversary in 2012. The series is believed to have revitalized the magical girl genre as well as boosted the popularity of Japanese anime throughout the world, most notably in Western culture when the series became the first successful shojo series in the US. It’s hard to come by anyone born in the 90’s who doesn’t know about Sailor Moon!

Powerful & Kind Female Lead Characters
“I am Sailor Moon! I stand for love. And I also stand for justice. And in the name of the Moon, I will punish you!” - Sailor Moon

The main character, Usagi Tsukino who lives in Tokyo, is relatable to young schoolgirls as she is one herself. At first she might just seem adorably ditzy, but she is far more than that! She gains the ability to transform into the magical girl known as Sailor Moon, is friends with talking cats (Luna and Artemis), and leads a group of other magical girls called Sailor Soldiers to fight injustice and the destruction of the Solar System while also just enjoying their daily lives.

If fans didn’t identify with Sailor Moon, there was always Sailor Mercury (Water and Wisdom), Sailor Mars (Fire and Passion), Sailor Jupiter (Thunder and Courage), Sailor Venus (Love and Beauty), Sailor Pluto (Spacetime and Change), Sailor Uranus (Sky and Flight), Sailor Saturn (Destruction and Silence), and Sailor Neptune (Ocean and Embrace) to relate to - each a soldier of specific emotions and/or natural elements. Not to mention, certain Sailor Soldiers possess certain special abilities such as psychic clairvoyance, freezing time, and healing powers.

Thanks to the Sailor Moon series, girls around the globe had new powerful, yet female “superheroes” to inspire them. They were introspective, loyal, playful, smart, funny, ambitious, heroic, strong, and yet also feminine.They were on equal footing with male superheros yet also rocked sailor outfits and a plethora of cute magical equipment like compacts and wands!

A Captivating Story of Adventure, Love & Family
“Endymion, you are my first love, my only love... even if we're reborn, in another life, we'll find each other... and then... We'll fall in love again…” - Princess Serenity

The 5 arc story (200 episodes!) isn’t just all about saving the Solar System by fighting bad guys such as the Dark Kingdom, Black Moon Clan, Death Buster, Dead Moon Circus, and Shadow Galactica, but is also a story of love. For many young girls, the story that enfolded between Sailor Moon and Tuxedo Mask was their first love story. Furthermore, it is a story of self-discovery as many of the characters’ pasts are hidden from them and much time is devoted to them discovering their true selves. And lastly, it is a story of family, as shown through the relationship between Chibiusa and Usagi.

A Legacy, an Inspiration
Numerous works have been created based on the manga series including anime (Sailor Moon and Sailor Moon Crystal), video games (Another Story, The 3D Adventures of Sailor Moon, Sailor Moon: La Luna Splende), companion books (Original Picture Collection, Volume Infinity, Materials Collection), soundtracks, numerous musical theater productions including the 20th anniversary show La Reconquista, film and television specials, and even live-action series (Pretty Guardian Sailor Moon). But that isn’t all Sailor Moon has inspired. There is plenty of Sailor Moon merchandise for fans to collect including everything from figures to lingerie! Fans who were young girls when they were first introduced into the series might have grown up, but they haven’t outgrown Sailor Moon and thus continue to support the series.

Plenty of Magical Merchandise
“The light of hope... IS ME!” - Sailor Galaxia

In the 1990s, sales of the Sailor Soldiers fashion dolls surpassed those of Licca-chan, an extremely popular doll brand in Japan. Since then, only more merchandise has been released. People of all ages can purchase outfits to cosplay as a Sailor Soldier, collect figures of their favorite characters, and even purchase replicas of the many magical equipment used by Sailor Soldiers including their Compacts, Star Power Sticks, Transformation Pens, and Crystals. Stationery, cosmetics, keychains, plushies, posters, home goods, electronics, food, jewelry, clothing - you name it, there is something Sailor Moon of it! Fans have also taken to creating art, crafts, and more all inspired by Sailor Moon.

“I love this world, this world where I met everyone! I want to protect it and the billions of people on it! I don’t want to lose you or anyone!” - Sailor Moon