Hello Kitty x Beams Japan Get Together for Retro Merchandise Line!

Hello Kitty x Beams Japan Get Together for Retro Merchandise Line!

Beams Japan has teamed up with much-loved Japanese character studio Sanrio for a series of Hello Kitty items available from March 6.

Hello Kitty x Beams Japan Original Series
Beams is taking some of those much-loved retro items from the ‘70s and giving them a modern twist! T-shirts, bags, sandals, cups and even a mirror which makes you look like Hello Kitty herself as well as an apple-scented candle are currently lined up for release as part of this new series.

Clockwise from right: Boston bag (¥5,500), sandals (¥7,800), mirror (¥3,000), candle (¥3,800), denim cap (¥3,800) (all prices exclude tax)

Participating Stores:
 - Sanrio Ginza 1F
 - Beams Japan

Hello Kitty x Beams Japan Fila Collaboration Series
Hello Kitty x Beams Japan is also producing a series of Fila-sponsored items including tunics, T-shirts, socks, bags, and even tennis wear! All of the items in the collection feature classic ‘70s-inspired Hello Kitty designs, and the smaller items like knapsacks and pouches even have 3D ribbons.

Clockwise from right: tunic (¥8,900), T-shirt (¥5,800), knapsack (¥5,800), pouch (¥4,800), bandana (¥2,200), caps (¥4,800) (all prices excluding tax)

Available at: Beams Japan
Duration: March 6-28, 2017

Hello Kitty x Beams Japan limited edition premium items

These upcoming items are also expected to be on show at the Sanrio Expo 2017 which takes place on Feb. 3.

Sanrio Expo 2017 Details
Date & Time: Feb. 3, 2017 from 3:45 pm to 6:20 pm
Venue: Gate City Hall, West Tower B1
Address: 1-11-1 Osaki, Shinagawa, Tokyo 141-0032
(two-minute walk from the south ticket barriers of Osaki Station)

Source: PR TIMES

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