On Thursday, Sept. 1, Sogo & Seibu will release the Regional Sukajan Jackets collection of sukajan jackets (also called souvenir jackets) designed by Alisa Ueno, the creative director of the popular fashion brand FIG&VIPER. These eye-catching jackets feature embroidered motifs of icons related to regions across Japan, making each design a great Japanese souvenir!
Sukajan jackets are part of the current trend of eye-catching items with loud patterns and bold embroidery that's being promoted by major fashion brands around the world. 2016 has seen sukajan jackets become a popular item in the wardrobes of fashionistas everywhere.

Regional Sukajan Jackets Product Outline
Price: ¥21,384 (including tax)
Material: 100% polyester
Size: Free
Measurements ( in cm):
- chest - 113 / length - 57 / width - 38.5 / sleeve length - 82 / sleeve width - 24
Measurements (in inches):
- chest - 44.5 / length - 22.4 / width - 15.2 / sleeve length - 32.3 / sleeve width - 9.4
Design:
- Sogo & Seibu Regional Collection = 8 styles, 1 colour option each
- Mie Prefecture / Girls' Happy Adventure Spot Collection = 1 style, 3 colour options
Release Date: Thursday, Sept. 1, 2016
Available at: e.depart for a limited time only
Embroidery & Patterns:
- Front = Flowers
- Reverse = Animals and buildings
The images in this article are for illustrative purposes only.
*Each sukajan jacket comes with two limited edition tin badges (blue & black) featuring the same motif and pattern as the jacket.*
About Alisa Ueno
Alisa Ueno was born in 1989. She first started working as a model for the fashion magazine Ranzuki in 2007, and she now works as a "reader model" (an amateur model who appears in fashion publications) across a variety of media. From September 2011, she became the producer of the ladies fashion brand FIG&VIPER while continuing her studies and working as a model. Not only is she the producer, but she also designs, models, and promotes every FIG&VIPER item, making her truly the face of the company. Her Instagram account has over 210,000 followers, including world-famous celebrities. Alisa Ueno is attracting attention not only within Japan but also around the world!
Source: @Press












