Celebrate Regional Icons from Around Japan With These Colourful Sukajan Jackets! Sogo & Seibu Release Regional Sukajan Jackets Collection on Sept. 1!

On Thursday, Sept. 1, Sogo & Seibu will release the Regional Sukajan Jackets collection of sukajan jackets (also called souvenir jackets) designed by Alisa Ueno, the creative director of the popular fashion brand FIG&VIPER. These eye-catching jackets feature embroidered motifs of icons related to regions across Japan, making each design a great Japanese souvenir!

Sukajan jackets are part of the current trend of eye-catching items with loud patterns and bold embroidery that's being promoted by major fashion brands around the world. 2016 has seen sukajan jackets become a popular item in the wardrobes of fashionistas everywhere.

Regional Sukajan Jacket: Shibuya (Reverse) - Hachiko

Regional Sukajan Jackets Product Outline
Price: ¥21,384 (including tax)
Material: 100% polyester
Size: Free
Measurements ( in cm):
 - chest - 113 / length - 57 / width - 38.5 / sleeve length - 82 / sleeve width - 24
Measurements (in inches):
 - chest - 44.5 / length - 22.4 / width - 15.2 / sleeve length - 32.3 / sleeve width - 9.4
Design:
 - Sogo & Seibu Regional Collection = 8 styles, 1 colour option each
 - Mie Prefecture / Girls' Happy Adventure Spot Collection = 1 style, 3 colour options
Release Date: Thursday, Sept. 1, 2016
Available at: e.depart for a limited time only
Embroidery & Patterns:
 - Front = Flowers
 - Reverse = Animals and buildings

The images in this article are for illustrative purposes only.
*Each sukajan jacket comes with two limited edition tin badges (blue & black) featuring the same motif and pattern as the jacket.*

About Alisa Ueno
Alisa Ueno was born in 1989. She first started working as a model for the fashion magazine Ranzuki in 2007, and she now works as a "reader model" (an amateur model who appears in fashion publications) across a variety of media. From September 2011, she became the producer of the ladies fashion brand FIG&VIPER while continuing her studies and working as a model. Not only is she the producer, but she also designs, models, and promotes every FIG&VIPER item, making her truly the face of the company. Her Instagram account has over 210,000 followers, including world-famous celebrities. Alisa Ueno is attracting attention not only within Japan but also around the world!

Source: @Press

Regional Sukajan Jacket: Shibuya (Reverse) - Hachiko
Regional Sukajan Jacket: Shibuya (Reverse) - Hachiko
Regional Sukajan Jacket: Ikebukuro (Reverse) - Owl
Regional Sukajan Jacket: Ikebukuro (Reverse) - Owl
Regional Sukajan Jacket: Shibuya (Front)
Regional Sukajan Jacket: Shibuya (Front)
Regional Sukajan Jacket: Ikebukuro (Front)
Regional Sukajan Jacket: Ikebukuro (Front)
Regional Sukajan Jacket: Yokohama (Reverse) - Whale
Regional Sukajan Jacket: Yokohama (Reverse) - Whale
Alisa Ueno
Alisa Ueno
Regional Sukajan Jacket: Chiba (Reverse) - Sea Bream
Regional Sukajan Jacket: Chiba (Reverse) - Sea Bream
Regional Sukajan Jacket: Kobe (Reverse) - Octopus
Regional Sukajan Jacket: Kobe (Reverse) - Octopus
Regional Sukajan Jacket: Hiroshima (Reverse) - Koi Carp
Regional Sukajan Jacket: Hiroshima (Reverse) - Koi Carp
Regional Sukajan Jacket: Osaka (Reverse) - Monkey
Regional Sukajan Jacket: Osaka (Reverse) - Monkey

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