Shopping Guide
It’s time for Hong Kong’s yearly book fair! Global Daily (GLD), a company specialized in luring tourists to Japan, is joining the Hong Kong Book Fair with Sky Publishing, the company behind the popular guide book series Ultimate Book of Secrets ( Shuukyoku Tensho in Japanese). As GLD is the advertising agency promoting the series in Japan, it comes as no surprise that the companies are sharing a booth.
The booth has separate spaces for promoting the Hokkaido, Tohoku, and Chubu regions and selling the Ultimate Book of Secrets as part of the Visit Japan Campaign, with the cooperation of the Hokkaido, Tohoku, and Chubu transportation bureaus.
In addition, members of the popular Japanese idol group AKB48 and Hong Kong talent Kandy will be promoting Japan in the event space inside the booth! It is also worth mentioning that all sales of Ultimate Book of Secrets: Kyushu will be donated to Kumamoto Prefecture to aid its recovery from the recent earthquakes.
About the Ultimate Book of Secret series
A series of sightseeing books by Sky Publishing, the Ultimate Book of Secrets boasts the largest market share in Hong Kong and is sold at various bookstores and airports in Hong Kong, Taiwan, Macau, Singapore, and Malaysia. There is also a whole series published in Japan consisting of 10 books: Hokkaido, Tohoku, Tokyo, Tokyo Area, Kansai, Chubu, Shikoku, San’in, Kyushu, and Okinawa.
In addition, a revised version of the Tohoku volume that was postponed after the Tohoku earthquake and tsunami has finally been published after five years and four months. This, similarly to the Tohoku space at the GLD booth, aims to bring back tourism to its former glory through promoting the charms of the region.
Booth Outline
The booth is divided into Hokkaido, Tohoku, Chubu, and the Japan Series spaces, each offering introductions and books from the Ultimate Book of Secrets series. There is also an event space which is welcoming three members of the popular group AKB48, who help promote these regions. They are all from Team 8, made up of “idols who come to meet you” with one idol from each of Japan’s 47 prefectures. The three members at the book fair are Narumi Kuranoo, the representative of Kumamoto Prefecture who got 34th place in this year’s Senbatsu election, Nagisa Sakaguchi (Hokkaido), and Yui Oguri (Tokyo). The popular Hong Kong talent Kandy, also an exclusive model of the Ultimate Book of Secrets series, is also making an appearance, so be sure to check it out if you happen to be around!
Hong Kong Book Fair 2016 outline
Duration: July 20 (Wed.) to 26 (Tue.), 2016
Venue: Hong Kong Convention & Exhibition Center
Estimated Attendance: more than 1 million (2015 attendance)
Website: http://hkbookfair.hktdc.com/tc/
About Global Daily Co., Ltd.
GLD is a company specializing in promotion strategy and advertising directed at tourists visiting and staying in Japan. It was originally established as the Inbound Division of Daily Information, a company doing advertising campaigns related to domestic tourism, taking the name Global Daily upon its registration as a company in 2013. Global has been dealing in the inbound business even before the word became widely used, their activities including inbound promotion, running the website Japankuru, and managing a tourist information center in Asakusa
Source: @Press
