Shopping Guide
If you're a fan of the high school road bicycle racing anime Yowamushi Pedal, you'll know how important traffic safety is when you're cycling! So you'll be thrilled to hear TMS Entertainment's announcement that from Friday, July 1, 2016 to Friday, March 31, 2017, Japan's Chiba Prefecture will be collaborating with Yowamushi Pedal on the bicycle safety campaign “Chiba Pedal - Learn Bicycle Traffic Safety with Yowamushi Pedal.”
Chiba Prefecture's mascot Chiba-kun will also make an appearance in the original anime!
In order to raise awareness of bicycle traffic rules, and make sure that everyone is enjoying bicycles safely, Chiba Prefecture is collaborating with the anime inspired by road bicycle racing, Yowamushi Pedal. This collaboration was arranged because Sohoku High School (the high school attended by Sakamichi Onoda, the main protagonist of Yowamushi Pedal) is located in Chiba Prefecture.
You can brush up on your bicycle safety know-how with six episodes of an original anime created specially for the campaign, featuring plenty of bicycle safety information, which will be available for your viewing pleasure on the campaign website. And if that hasn't tempted you, there will also be an opportunity to get your hands on limited edition collaborative goods on the campaign website!
The campaign commercial will be screened on three of Chiba's Oogata Vision screens, in QVC Marine Field, Fukuda Denshi Arena, and Messe Vision (in Makuhari Messe). The original anime, commercial and campaign goods will also feature Chiba Prefecture's mascot, Chiba-kun, who is an adorable red dog in the shape of Chiba Prefecture itself!
Campaign Period
Friday, July 1, 2016 - Friday, March 31, 2017
Campaign Details
On the official campaign website for “Chiba Pedal - Learn Bicycle Traffic Safety with Yowamushi Pedal” you will find:
・1. Staggered release of six original anime episodes plus connected bicycle traffic safety rule explanations
Episode 1: Bicycles & Cars Are Friends
Episode 2: Pedestrians Take Priority on Sidewalks
Episode 3: Cycling Like that is Dangerous!
Episode 4: Look After Your beloved Bicycle Properly
Episode 5: Don't Park Your Bicycle Somewhere You Shouldn't
Episode 6: Bicycle Lights Keep You Safe at Night
・2. Limited edition original campaign merchandise present project
・3. Event announcements and more
Campaign Commercial Screenings
A 15-second original anime commercial will be produced to announce the campaign, and it will be screened at three of Chiba Prefecture's largest establishments (QVC Marine Field, Fukuda Denshi Arena, and at Messe Vision (in Makuhari Messe)).
Leaflets, Posters & Merchandise
Leaflets featuring illustrations drawn specially for the campaign, posters, and merchandise will be displayed around Chiba Prefecture and also handed out at traffic safety events.
Educational & PR Activities
Traffic safety awareness events will be held to coincide with seasonal traffic safety campaigns.
Summer Traffic Safety Campaign - Sunday, July 10 to Tuesday, July 19, 2016
Autumn Traffic Safety Campaign - Wednesday, Sept. 21 to Friday, Sept. 30, 2016
Winter Traffic Safety Campaign - Saturday, Dec. 10 to Monday, Dec. 19, 2016
Check out the campaign website here or search for "Chiba Pedal"!
About Yowamushi Pedal
The anime series Yowamushi Pedal is based on the popular manga of the same name by Wataru Watanabe, serialised in Weekly Shonen Champion (published by Akita Shoten). Packed with drama and thrilling cycling scenes, Yowamushi Pedal follows the lives of a group of high school boys who put their all into road bicycle racing. The first season of the anime was aired from October 2013, and the second season was aired from October 2014. In summer 2015, Yowamushi Pedal the Movie proved to be a huge hit, earning the series a devoted following of fans. In September 2016, fans will be able to enjoy special screenings of the anime adaptation of the spin-off manga Yowamushi Pedal: Spare Bike, and the third season of the anime series is set to be aired from January 2017.
© Wataru Watanabe (Weekly Shonen Champion) / Yowamushi Pedal GR Production Committee
Source: @Press
