Shopping Guide
If you’re looking for something delicious and healthy to enjoy, Recipe Blog food blogger Happy has released Rice Granola goodies as a part of a collaboration between Murase Group and Ai-Land Co., Ltd. under the Murase Rice brand! Recipe bloggers were invited to a product presentation by Recipe Blog on June 30, 2016, and its sister site Asajikan will hold a sampling as a part of efforts to share this new treat with as many people as possible.
■ Products
Granola using 100% natural brown Japanese rice
[3 Flavors]
Rice Granola Warm Japanese-Style Mix, Soybean-Flavored
Rice Granola Bright Fruit Mix, Maple-Flavored
Rice Granola Filling Vegetable Mix, Japanese Dashi-Flavored
■ About the Products
・Use nutritious brown rice
The 100% natural brown rice used comes from the rice brand Murase.
・Delicious texture
Two kinds of puffs and oats are lightly baked for an irresistible texture.
・Supervised by popular food blogger Happy
This joint development guarantees well-balanced nutrition and unique toppings that you’ll enjoy every day.
■ Comment from Popular Food Blogger and Product Supervisor, Happy
“I was in charge of what ingredients to add and thought that fruit and nuts would go well with a maple flavor, and Japanese flavors would suit the others because of the rice granola. The soybean-flavored one gives the sense of a Japanese sweet, and Japanese dashi can be eaten in a variety of ways like ochazuke, so this will give you new ways to enjoy rice, making it great for everyone to enjoy.”
■ Comment from Murase Group’s Person in Charge
“At this point I’ve made more than 100 trial products and done more prototypes and samples than I can count. We didn’t simply try to make granola with rice. We tried to give rice new potential. We’ve tried time and time again to figure out how to establish it as a lifestyle, take advantage of what makes rice good, and how to make eating rice every day delicious and enjoyable in a way that you won’t get tired of. We also enlisted the food blogger Happy to find good toppings that suit each flavor. Not only are these delicious, but they’re also new in a way that you’ll look forward to every day and will give you a chance to find new combinations to enjoy. I think we’ve made a product that recreates and gives rice new possibilities. Please enjoy Rice Granola, made with 100% natural rice.”
■ Happy’s Profile
Recipe Blog Platinum Blogger.
Popular not only for recipes, but also table setups. Happy aims for a stylish and fun life alongside her pet dog while enjoying being a housewife. She does a wide variety of other work, as well, including recipe planning for food companies and publishing books.
Happy Life Style Blog: http://ameblo.jp/happylifestyle2010/
Recipe Blog Profile: http://www.recipe-blog.jp/profile/2066
■ About Murase Group
Established in 1926, Murase Group is a specialty rice business aiming to contribute to rice culture through safety, peace of mind, and high quality. In the pursuit of the value and deliciousness of rice, it has developed three main operations. The first is rice polishing and wholesale. It offers rice from rice milling factories in the producing cities of Fukushima and Fukuoka, as well as the industry leading state-of-the-art capital city milling factory in Iruma, Saitama. Its second operation is lunch and cooked food. It’s line of cooked food including riceballs and bento are produced in food factories and then made available in supermarkets and convenience stores. Finally, the third operation is dining. They offer menus including their famously delicious rice alongside regional ingredients from company stores including side dishes and bento.
■ About Ai-Land Co., Ltd.
Ai-Land manages a variety of sites including Recipe Blog, Otoriyose, and Asajikan. It seeks to find improbable services that people long for, making everyday life a little richer bit by bit. It has also managed the event and lesson space Gaienmae Ai-Land Studio since June 2012.
Otoriyose: http://www.otoriyose.net/
Asajikan: https://asajikan.jp/
Gaienmae Ai-Land Studio: http://www.ai-land.co.jp/studio/
Source: @Press
