Shopping Guide
! The “Happy Smile Campaign” began on June 30.)
Skylark’s chain of family restaurants, Jonathan’s, is about to embark on a collaboration with the hard to find guy who’s loved all around the world - Wally, star of Where’s Wally? (also known as Where’s Waldo? in North America)! The “Happy Smile Campaign” began on June 30.
Jonathan’s is collaborating with the world famous Where’s Wally? franchise. Not only have they carefully selected their menu, but there is also plenty of Wally in the restaurants which are aiming to create a fun atmosphere for customers that children are sure to enjoy whilst the adults are filled with nostalgia.
If you manage to spot Wally in the restaurant, you’ll win an original digital photo frame, and there will also be a contest to find the customers with the best smiles for those who post their photos online. Wally cosplay is also very much encouraged, and customers who come to the restaurant dressed in Wally’s distinctive outfit will receive an original pin badge and a coupon for a free drink at the bar in a special “Wallytachi yo, Atsumare! (Wallys, Assemble!) event to be held at the Jonathan’s Cinecittà branch in Kawasaki on July 19.
It’s not just Wally either - the brand new Jonathan’s mascot character, capybara Capyjona-san, has also gone into hiding so you’ll have to look out for him too!
The menu isn’t the only event, stores will also have a dose of Wally’s world splashed across them too.
Campaign Name:
Jonathan x Wally wo Sagase! Happy Smile Campaign (Look for Wally at Jonathan’s! Happy Smile Campaign)
Campaign Duration:
June 30 to Aug. 21, 2016
What’s going to happen?
1. Look for Wally and his friends!
Look for Wally hidden somewhere on your menu. There are four different menu designs on offer and the menu patterns are different at each table.
2. Look for Wally in the restaurant!
Wally is also hiding somewhere in the restaurant. When you download the special app you’ll get a bonus digital photo frame. There are three different frame designs available. Designs vary with each branch.
3. Smile your best smile!
There’s also a photo contest where customers can post their best smiles on a dedicated website. As a prize for the best smile, the winner will be awarded an original photo stand with their winning picture inside it. Ccan the QR code with your smartphone and enter via the dedicated site.
4. Seize your chance to eat some delicious food!
Food & Drink: 1,000 yen (including tax) - like winning the lottery every time.
Available Period: June 30 to July 31, 2016 (limited amount only)
5. Wallys, Assemble!
Date: July 19, 2016
Location: Jonathan’s Cinecittà, Kawasaki
Opening Hours: 10:30 am to 8:00 pm (last entry)
The first 500 customers who arrive dressed as Wally will receive an original pin badge and a coupon for a free drink at the bar.
Webpages:
- PC: http://www.skylark.co.jp/jonathan/campaign/index.html
- Mobile: http://m.skylark.jp/js_thanks.php
Participating Locations:
Jonathan’s (excluding Harajuku, Shimoda, and Atami Sun Beach branches)
What is Where’s Wally?
*Where’s Wally?* (also known as Where’s Waldo? in North America) is a picture book published by Walker Books in 1987 and illustrated by British Artist Martin Handford. The book was also published by Froebel-kan in Japan in the same year under the title Wally wo Sagase!. So far, Where’s Wally? has been published in 38 countries and translated into 30 different languages selling over 60 million copies worldwide.
Where’s Wally?
©DreamWorks Distribution Limited. All rights reserved.
Source: @Press
