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Macaron Night, a portion of the event Macaron Day, was held on June 21 in the multipurpose space Terratoria in Tennōzu, Tokyo. HELLO KITTY was also there to show her support as the PR ambassador, bringing a liveliness to the venue.
Macaron Day is a charity event that began in France nine years ago and is held to support children with incurable diseases. This event began in the boutique of French pastry shop chocolatier Pierre Hermé 1 and is now being held in Tokyo.
One of the goals of this year’s Japanese Macaron Day is to allow ideas and activities of many more people than the year before last to permeate into the event, and this included making HELLO KITTY, who is loved the world over, the PR ambassador. For the campaign period, a promotional video of HELLO KITTY as the PR ambassador has been released and a Macaron Day limited gift set celebrating HELLO KITTY’s inauguration to this post also went on sale.
The venue for Macaron Night was packed with a large number of female fans who indulged in the lip-smackingly good variety of sweets and different colored macarons. HELLO KITTY also appeared at the event, and there were DJ performances and a hugging event.
Regarding their cause, Nobuaki Kobayashi of the authorized NPO organization at the venue, Nanbyonet, explained, “There are roughly 200,000 children battling incurable illnesses throughout Japan. We implement contribution services of various companies to make these children’s and their family’s everyday lives easier. Among these are events similar to Macaron Day that bring awareness to the public, so I think interest will swell from here on.” The funds collected from this event will be used to help pay for research into medical treatment for children with incurable diseases.
^1^ Began studying at the age of 14 under world-famous pastry chef Gaston Lenotre. After which time he established a position for himself as the pastry chef of the leading grocer in Paris, Fauchon. He single-handedly established Pierre Hermé Paris and began selling in Paris and Tokyo. He has captivated many fans by offering original flavors that have a sweetness not found in existing confections.
© 2014 Pierre Hermé Paris
© 1976, 2013 Sanrio Co., Ltd. Approval No. S550662
This is a Tokyo Otaku Mode original article.
