Shopping Guide
Japacon TV is a show that introduces Japanese subcultures such as anime and Vocaloid and broadcasts at 24:00 every Friday on the Japanese satellite broadcast channel BS Fuji. This episode is titled “Dream Collaborations Between Anime and Commercials?! The Frontlines of the Anime Advertisement Business.” It is themed after collaborations between anime production companies, creators, and the commercial industry. In this fifth part, we have one more interview to get the inside view on another anime commercial.
The anime commercial we will introduce this time is the hugely talked about TV commercial “Bosphorus Strait Tunnel Vol.” released by Taisei Corporation, Japan’s largest construction company, in December 2011. In charge of producing the animation was CoMix Wave Films.
The anime commercial was worked on by director Makoto Shinkai, a young and multi-talented creator of Japan who is known for his beautiful, detailed, and lifelike scenery. Several of his movies including 5 Centimeters Per Second and The Garden of Words have also been released overseas and each one has received high praise.
Rather than outside the company, there seemed to be a big reaction within the company regarding this anime commercial created in part by director Shinkai and there was a flood of inquiries for posters from construction sites and offices, so much so that they had to be reprinted. The reactions didn’t stop there, various not-for-sale goods were also made.
Watch the show to find out what kind of goods these were!
This is a Tokyo Otaku Mode original article.
