I love it! The material is so much softer than I would have imagined. It's not super fluffy with thick fur or anything, just really soft minky material. The feel is VERY squishy. Great for cuddling, and a perfect size, too! I hope that the cushion will hold up for a long time instead of becoming flat. Also hoping that the material stays fairly clean looking, since I got the white one. My only complaint is that the ears on mine fall forward, rather than backwards like in the picture, so you can't really see the cute pinks of the ears. But I'm not docking it any stars for that because I do truly love it otherwise!