I like to wear bright and jolly colors most of the time, but backpacks typically have boring, dark and faded colors. This one is truly special though, its vivid yellow is like a ray of sunshine and happiness and I love it very much. It has a little bit of vivid red as well, which can complement your outfit nicely if you wear a red shirt or have a red phone case or such. This is a good backpack because it's very light and it's just big enough to carry some bottles and snacks without over encumbering you. Highly recommended!