I wasn't sure what to expect with this being milk flavored but it was actually pretty good. It tasted more like sweetened milk rather than your usual 2%, which to me made this more appealing as a treat, but given the size I probably would want to take a break before finishing the whole thing. As for the texture, it is your pretty standard light and airy crispy bar with a very slight sprinkling of milk frosting. All in all it was pretty tasty even if this would not be my go-to treat.