Very soft and super cute. This plush and all plushes from this company make for a great companion. I ordered this for my girlfriend and she loves it. She sleeps with it every night. Even once i got i wanted to one for my own. The only very slight downside is it has a patch of fur that goes the wrong way leaving a ragged patch. This is still soft but it bother my girlfriend a little since she has OCD. She still very much enjoys it and this only bothered her slightly but she was able to accept it.