I got the blue one and it is cute. There are two round magnets at the back as you can see from the photos. This however is not strong enough to carry a small bag with 2 phones and other small things in it. I believe it's more for keys, scissors, keychains, straps or whatever small and light things you want to hang up. I bought it thinking I could use it as a makeshift bag hook or something when I'm outside, but I can't. It is still a good magnet hook though. You can put a photo right behind its head to use it as a frame or something, so it will appear as if the person is wearing a costume.