So soft and fluffy, and it showed up in just a couple of days, which was a delightful surprise. It's the perfect size for hugging, and the ribbon material is very smooth, so it doesn't itch while you're holding it. The fur is a pretty pale lilac, and it stands up on its own just fine! This plushie is perfect for my bedroom and I don't regret buying it one bit. I definitely recommend it <3