Very neon and vibrant, I've been eyeing the purple colored one for a very long time and since it was the last one in stock I went ahead to buy it. I highly recommend! It's very large actually, and spacious. It basically has a divider inside in the middle, leaving you 2 large sections to place your things. There's also a pocket on the back side, which can easily fit a phone. I also like how it has handles at the top so you can just carry it tote style or use it when you hang your bag up.