This figure is actually kind of huge. It matches the size of that recent EXQ Madoka one. The hair is stunning and detailed, and the paint job is super clean. If it wasn't for the base, you could easily convince me this was a legit scale figure. I can't believe how good the figures at this price point have gotten. Really impressed! The only complaint I have is that the bow doesn't quite reach the base, so it doesn't want to stand straight up like it shows in the picture. Really minor though.