Shopping Guide
RK Holdings will open a Rasmus Klump Cafe pop-up store for a limited time in Shibuya MODI from Sept. 6 to Oct. 2 concepted around Denmark’s national character, the bear Rasmus Klump. It will be the first time popular sweets like the “Rasmus Klump Deco Soft Serve” will be available in Tokyo.
■ About the Pop-up Store
The popular sweet treat “Rasmus Klump Deco Soft Serve” will be available at the Rasmus Klump Cafe in three popular flavors, and there will also be products for sale too. Rasmus Klump himself will even make an appearance on the weekends. (Please check the Shibuya MODI homepage to confirm the dates and times when Rasmus Klump will appear.)
■ Rasmus Klump Deco Soft Serve
This new sweet treat features a mini-size pancake, Rasmus Klump’s favorite food, topped on soft serve ice cream. Other refreshing sweets perfect for summer will also be on offer.
Rasmus Klump Deco Soft Serve - 500 yen each
Flavors:
・Red & Black
・Mofu Mofu Very Berry
・Triple Chocolate Fudge
Other Menu Items:
・Cremia - 520 yen
・Strawberry Soft Cream - 380 yen
・Chocolate Soft Cream - 380 yen
All prices include tax.
*Flavors may change without notice.*
■ Available Products
In addition to the soft serve, myriad popular products that have been meticulously created will be available for purchase including a keychain (972 yen), T-shirt, tote bag, mug, sweets, plushies, and more.
Also at the pop-up store will be the hidden picture book sold in July titled Rasmus Klump Sagashite Asobou! (Let’s Enjoy Searching for Rasmus Klump!) and Rasmus Klump Cafe exclusive items including a sparkly tin box and tote bag.
Rasmus Klump Cafe Exclusive Products
・Rasmus Klump Sparkly Tin Box - 540 yen
This cafe exclusive sparkly tin box embedded with rhinestones will be available to buy at the pop-up store!
Rasmus Klump Tote Bag - 1,944 yen
This 100% cotton tote bag comes in A4 size to snugly fit notes and files, giving it exceptional usability.
・Rasmus Klump Sagashite Asobou! - 1,620 yen
This hidden picture book was published by Shogakukan in July. This picture book that’s so difficult it would make even adults cry in agony is popular even in Klump’s home country of Denmark.
All prices include tax.
■ Rasmus Klump Pop-up Store Details
Store: Rasmus Klump / Rasmus Klump Pop-up Store
Address: 1F 1-21-3 Jinnan, Shibuya, Tokyo, 150-0041
Business Hours: 11:00 a.m. to 9:00 p.m.
Shibuya MODI Official Website
Rasmus Klump Official Website
■ About Rasmus Klump
Rasmus Klump is the main character of a manga that began serialization in a newspaper in Denmark in 1951. He is a bear character who loves pancakes who was created by the Danish husband and wife team Vilhelm and Carla Hansen. The series has been serialized in over 200 newspapers worldwide, and the picture books have been printed in 21 countries and have sold over 20 million copies.
In Denmark, Rasmus Klump, the bear who wears red and white polka dots pants and a blue knit hat, is known by everyone from kids to adults as a national character. In fact, he is known by over 99% of the country. He became popular as a TV anime character with 52 episodes created from 1970 to 1996. Rasmus is also the main mascot for Tivoli Gardens in Copenhagen, Denmark, the world’s oldest theme park opened in 1843.
The new animation Rasmus Klump: Turtle Island won the award for Best Kid’s Animation in the Tricks for Kids category at the 2016 Stuttgart Festival of Animated Film in Germany. The anime is planned to be televised in 2017.
Source: @Press
