Ministop Co., Ltd. (HQ: Chiba, Chiba Prefecture; President & CEO: Naoyuki Miyashita) is organizing a summer campaign in collaboration with Osomatsu-san from July 11 (Mon.) in all of their stores (2,215 as of May 2016).
Osomatsu-san is an anime series made for the 80th birthday of Fujio Akatsuka, the original creator of Osomatsu-kun. It takes place in the present with the six brothers all grown up. After the first episode came out in October 2015, Osomatsu-san became a social phenomenon gaining countless, mainly female fans, and it even won the grand prize at the Japanese Character Ranking. By entering this tie-up with Osomatsu-san, Ministop aims to extend its customer base.
The summer campaign will have all kinds of fun stuff including candies and collectibles featuring original designs exclusive to the collaboration. Customers who purchase the designated goods will get presented with limited edition items such as a ticket holder or an uchiwa fan. The lineup will feature PET bottle covers and yummy sweets, and if you spend at least ¥500, you can use the receipt to apply for the lottery and win an original dice cushion.
Ministop x Osomatsu-san Summer Campaign Outline
Duration: July 11 (Mon) – 31 (Sun), 2016
※Limited edition items are only available while supplies last.
1. Buy two of the target sweets and get presented with an original ticket holder!
These limited edition ticket holders come in six kinds with original designs. Ticket holders will be distributed for two weeks three kinds for each week with 10 available of each kind.
Vol. 1: July 11 (Mon) ~ while supplies last
Characters: Osomatsu, Karamatsu, Choromatsu
Vol. 2: July 18 (Mon) ~ while supplies last
Characters: Ichimatsu, Jyushimatsu, Todomatsu
2. Buy two of the target cups and get presented with an original uchiwa fan!
Original limited edition fans will be available in six kinds (eight of each) from July 18 (Mon.).
3. Drinks with original PET bottle holders
The drink + original PET bottle holder (available in six kinds) sets will be available from July 12 (Tue.) while supplies last.
*Release dates might differ between shops.*
Target drinks: Ito En Oi Ocha Green Tea, Oi Ocha Black Tea (625 ml)
4. Buy target products totalling at least ¥500 (tax included) to enter the lottery for one of the 100 original dice cushions!
Dimensions: 30 x 30 cm
Applications are accepted through the exclusive website.
*For application details, please check the website.*
The site opens from midnight on July 11.
Ministop Limited Edition Original Candies
Product Name: Osomatsu-san Gummies
Price: ¥138 (tax included)
Available Areas: all over Japan
Release Date: July 9 (Sat.), 2016
Description: Made in collaboration with Osomatsu-san, these gummy candies contain pure orange juice. Available in limited quantity.
Product Name: Osomatsu-san Snack Bar
Price: ¥250 (tax included)
Available Areas: all over Japan
Release Date: July 9 (Sat.), 2016
Description: A corn potage-flavored snack bar made in collaboration with Osomatsu-san, it features the six Matsuno brothers. The snack bars are only available during the campaign with limited supplies.
© Fujio Akatsuka / Osomatsu-san Production Committee
*Some of the products might not be available at certain shops.*
Source: @Press