Bright & Cute Collaboration Items Celebrating 25 Years of The Body Shop in Japan!

This year marks the 25th anniversary since The Body Shop opened in Omotesando, Japan in 1990. In celebration, nine popular items are getting special limited edition packaging designed by a leader of the Harajuku kawaii culture, art director Sebastian Masuda.

This collaboration was realized through a chemical reaction between the values of Anita Roddick, the founder of The Body Shop, who said “business has the power to improve the world,” and Masuda’s message that “art has the power to change the world.” The product package designs are based on the concept of “kaleidoscopic changes” and are unique fusions of traditional and modern Japanese art.

If you’re interested, check out the official feature page on The Body Shop Japan!!