The Ultra Cool and Stylish Shop BEAMS Challenges Otaku Casual Wear!

Otaku culture isn’t the only aspect of Japan that has influenced the rest of the world. In fact, Japan’s casual wear and street fashion have created fashion trends worldwide. Who doesn’t like the special multi-brand shops of Shibuya and Harajuku?

BEAMS was founded in 1976 and is a perfect example of a Japanese speciality store. In Japan, such stores are often referred as “select shops” or “directors’ stores.” It can even be said that BEAMS is a leader among Tokyo fashion. TOM fans from Asia may have already heard of BEAMS due to shops also being located in Hong Kong, Beijing, and Shanghai.

However, perhaps you were unaware that BEAMS has an otaku-inspired shop. MANGART BEAMS T DAIKANYAMA focuses on making anime and manga inspired T-shirts. The high quality of their T-shirts is on par with that of artwork. In addition to clothes, manga and figures are displayed around the store.

TokyoOtakuMode took a peek inside this very special store. Take a look at our photos to check it out for yourself!

MANGART BEAMS T DAIKANYAMA Official Site:
http://www.beams.co.jp/shops/detail/mangart-beams-t-daikanyama?lang=en (English)