Sanrio’s 2012 Christmas Line Targets Adults With the Concept of Sweet Christmas

Sanrio, known for its endless cast of popular characters, welcomes Christmas in 2012 with a sweet, colorful, and magnificent theme. Sanrio has announced its merchandise, events, and plans for this winter as a whole in its "Sanrio Christmas 2012" campaign. A special website has been set up with a stellar lineup of attractive merchandise and events, some of which are outlined below.

First, there is the Sanrio Sweet Christmas Shop. Starting with Sanrio World Ginza in Tokyo, the shop will open at five different Sanrio locations. Each location will be decorated with beautiful, fresh pink poinsettias and will sell various Christmas-related merchandise. A special gift set consisting of a mini poinsettia potted plant with a Hello Kitty mascot can be redeemed by members of the Sanrio Friendship Club for 150 points.

On top of that, they are also selling merchandise targeted at adults based on the various Sanrio characters, as well as holiday snow globes. There will also be other goods and events such as the huge jackpot to be held on 10 December at the Tokyo Metro. Let's celebrate Christmas this year with our favorite Sanrio characters!

Copyright:1976,2012 SANRIO CO.,LTD.

This article contains translated excerpts from http://blog.excite.co.jp/exanime/19138309/ (Japanese).

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